Welcome TO THE G.O.L.F. SHOPPE

Diamond Golf is Europe’s premier golf component supplier. Since 1978, our growth as the foremost authority on club making and repairs has earned us a reputation second to none for service within the industry. 

The dominant focus for Diamond Golf is custom fitting – True, Complete, Total custom fitting. We supply the ‘nuts and bolts’ to golf professionals and club makers, which enables them to fit, build and repair any golf club. Our service is purely to the golf trade and we are always present to help and support their work.

Diamond Golf also offer training to assist the growth of their customers’ knowledge of modern club fitting and club making techniques. Diamond Golf is also an approved trainer to the Professional Golfers Association (PGA) of Great Britain, regularly holding seminars and tuition classes at PGA outlets across the country.

Founded by the custom clubmaking industry’s most widely acclaimed equipment designer, Wishon Golf is regarded by industry experts as one of the top companies in the world engaged in golf club equipment design innovation.

In his career, Tom Wishon has been recognized for creating sophisticated, industry-acclaimed designs for clubheads, shafts, grips and clubmaking tools and technology products. He has written literally hundreds of technical articles for golf and clubmaking publications around the world (Golf Digest, GOLF, GolfWeek, Golf World, Clubmaker magazine, Clubmaker Digest, Professional Clubmakers’ Society Journal to name a few) and has authored eight books on clubmaking, shaft fitting and research, and custom clubfitting.

Even more notable in Wishon’s career is the fact that he is credited with more than 50 golf industry design technology firsts and is still the only designer from the custom clubmaking industry to have created models which have been used to win on the PGA Tour and in Ryder Cup competition.

As of 2016, the Wishon Golf brand was taken over by Diamond Golf as Tom Wishon announced his semi-retirement, with a view to continue the hard work of promoting the benefits of custom fitting, and produce the same level of quality in clubhead design. 

Bill Carlucci G.O.L.F. Director is one of the pioneers of modern custom club fitting and designing. Bill began making clubs in 1978, and his Connecticut workshop not only has the most sophisticated equipment necessary to create clubs, but also has the kind of traditional workbench tools reminiscent of a past era. A former golf professional, his understanding of the golf swing is vital in creating clubs for the discerning golfer.